Indonesia is one of the countries with the highest number of diabetics in the world and diabetic in this\narchipelago became one of the deadliest diseases. Creating awareness about the dangers of diabetic\ncould be an opportunity for producers of a sweetener product while offering a solution that is\nexpected to establish the company's reputation. This study aims to examine the influence of corporate\nreputation and brand image on brand loyalty. A survey was conducted in modern markets in Jakarta\nand collected 250 useable data. Participants were selected purposively; those who bought more than\nonce a specific sweetener product. Data were analysed using exploratory and structural equation\nmodel. This study found a significant effect of corporate reputation on brand image and brand loyalty,\nas well as brand loyalty on a purchase intention. This study discusses recommendations for\npractitioners and future research.
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